Growing an online audience is top of mind for many aspiring entrepreneurs. After all, with a loyal and active audience, the business opportunities and monetization strategies are endless. Not to mention the rewards that come with cultivating a like-minded community. Although growing an audience takes time and is usually not an overnight process, there are some tips and strategies to help you get started and expedite the process.
Read on to learn about how to grow your very own audience….
Understand Your Purpose
Before starting your content creation journey, you need to have a clear goal in mind. Do you want to grow an audience on TikTok to land more brand deals? Perhaps you want to build an Instagram following by establishing your authority on a topic to then sell an online course. The possibilities are vast, so it’s important to have clarity and direction before starting.
Choose A Platform
It goes without saying that you need to choose 1-2 platforms to start with and stay consistent for some time. From there you can expand to other platforms, but it’s typically easier to stay committed to 1 platform and see traction from there. To choose the platform on which you’ll grow an audience, dive into your target audience’s mind and figure out where they’re likely to ‘hang out’ in the online space.
Create Buyer Personas By Understanding Your Target Audience
Now that you know your purpose and have a platform in mind, it’s time to create buyer personas. A buyer persona is an in-depth description of a segment of your target audience. To do this, think about who you’re addressing with your content. There is likely more than 1 type of person who finds your content valuable and who would be willing to purchase your paid offers down the line.
For example, if you’re a business coach, you could have 2 buyer personas, the first being ‘aspiring Gen Z entrepreneurs who want to establish an online store and create income from home’ and a second one which could be ‘stay-at-home moms looking for a way to monetize their skills and build a side hustle.’
Add Value By Solving Pain Points
After building out detailed buyer personas, you need to provide upfront and free value by addressing and solving their pain points. The ultimate way to grow an audience is to provide advice and information that is so valuable, that your target audience can’t help but subscribe. This is easier to do if you are a part of your target audience, or have been through their experience. For example, if you’re a health coach specializing in helping those who struggle with binge eating overcome their disorder, then you could speak about your journey, the actions you took, and how you surmounted your challenges. This will resonate with your potential audience, help to position yourself as an authority, and create the ‘likability factor.’
Plan And Batch Content In Advance
Planning is key when it comes to growing an audience. With platforms like Instagram and TikTok, the algorithms work in ways that favor consistent content, so filming your videos in batches and scheduling them to be posted in advance can help.
To wrap up...
Growing an audience is a time-consuming yet very rewarding process. Once you’ve built a loyal following and community, it’s fairly easy to upgrade from solely providing free or discounted content, to offering courses, training, e-books, and more.